New-business lead feed

Reach newly formed businesses while they’re still new.

A fresh lead feed from public formation events, differentiated by owner and principal enrichment where signals are available.

Validate the fields and enrichment in your market before setting up delivery.

Example record · illustrativeObserved 09:42 UTC
PUBLIC FORMATION EVENTNorthline Studio LLC
JURISDICTIONTexasENTITY TYPELimited liability companySTATUSSource record received
Source observations2 inputs

Formation filingEntity name · filed date · address

Public role recordJordan M. Ellis · principal

Resolved leadOwner signal found
JE
Jordan M. EllisPrincipal of Northline Studio LLC
Confidence contributors
  • Name agreement
  • Role agreement
  • Address agreement
Northline Studio LLCPRINCIPAL OFJordan M. EllisOBSERVED AT09:44 UTC
OWNER / PRINCIPAL SIGNALJordan M. EllisPrincipal · contact fields where available

What you can validate in a custom sample

Public eventsFormation records with source timestamps
Normalized recordsNames, entity types, dates, and addresses
People signalsOwner or principal fields where available
Your marketFit and field availability before delivery

THE OPENING

A new company creates a narrow window of demand.

Banking, payroll, insurance, software, agencies, and local services are often chosen early. But the public record alone does not tell a sales team who to reach—or what is worth acting on.

01

Fragmented source data arrives in inconsistent structures.

02

An LLC name obscures the person relevant to contact.

03

Generic lead lists arrive late and lose the formation moment.

THE INTELLIGENCE TRANSFORMATION

Every resolved field keeps its evidence trail.

Source observations are timestamped, normalized, and connected by explicit roles. Confidence comes from agreeing attributes—not an unexplained score.

01 · OBSERVE

Capture the public event

Preserve the filing date, observed time, jurisdiction, and source fields.

02 · NORMALIZE
RAW NAMEbecomesENTITY RECORD

Structure the entity

Normalize names, roles, dates, entity types, and addresses.

04 · DELIVER
CSVFEEDAPI

Send a usable lead

Deliver the record in the format agreed after sample validation.

ILLUSTRATIVE BEFORE / AFTER

Less lookup. More signal.

We preserve the source event, then add the structure and context needed to evaluate it quickly. Actual fields vary by source and record.

RAW PUBLIC FILINGSOURCE RECORD
ENTITY
NORTHLINE STUDIO LLC
CONTACT
Not provided
ADDRESS
PO BOX 1042 AUSTIN TX
CONTEXT
Registered agent listed
ENTITYSIGNAL RECORDEXAMPLE
ENTITY
Northline Studio LLC NORMALIZED
PRINCIPAL
Jordan M. Ellis OBSERVED ROLE
CONTACT
Contact fields where available
CONTEXT
Relationship role · observed timestamp

BUILT FOR YOUR MOTION

The same signal. Different ways to put it to work.

DELIVERY THAT FITS

Prove the data first. Then scale the workflow.

Every engagement begins with a sample tailored to your market—not a generic instant download.

Request your sample →
01

Custom sample

Review recent records against your ICP, fields, and enrichment needs.

CSV
02

Recurring lead feed

Receive filtered, consistently structured records on an agreed schedule.

FEED
03

API delivery

Bring formation signals into routing, scoring, and activation workflows.

API

REQUEST A CUSTOM SAMPLE

See what the signal looks like in your market.

Tell us who you sell to. We’ll prepare a relevant sample of recent formations, owner contact enrichment, and entity intelligence.

  • Built around your ideal customer
  • Recent formation records
  • Fields matched to your workflow
We’ll only use this information to prepare and follow up on your sample.

COMMON QUESTIONS

Know what you’re evaluating.

Start with a custom sample to review freshness, fit, and enrichment in your market.

What is EntitySignal?+

EntitySignal turns fresh public business filings into enriched sales-ready lead records for founders, sales, and RevOps teams.

What can a record include?+

Formation details, officers, principals, registered agents, normalized addresses, owner contact enrichment, relationship signals, and freshness timestamps.

Is owner contact information available for every record?+

Availability varies by source signals. A custom sample lets you evaluate enrichment coverage and fit before choosing delivery.

How is the data delivered?+

Begin with a custom CSV sample, then discuss a recurring feed or API-ready delivery based on your workflow.